Internet Advertising PPC Srategies for Success - 2

5 Tips for a Profitable PPC Campaign

1. Don’t set unrealistic goals, and ensure that any parameter you set is ‘trackable’ it is no use setting targets to sell a level of goods you can cope with, or if you cannot monitor where the lead originated.

2. Investigate Competitive Environment – it is essential to understand what internet advertising your competitors are involved in.

3. Work out budget and ROI levels – Plan the amount of capital you are prepared to invest, and what level of sales / leads you need to justify or break even on the investment.

4. Ensure your landing page is clear and simple with simple messages and clear calls to action.

5. Analyze & Optimize – Don’t think that once the campaign is live it can run unaided.